Earth Hour at SM City Iloilo highlights sustainable community efforts

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Major lights will be put off at SM City Iloilo as the mall continues it advocacy to join the global movement for the environment.

This March 30, 2019, SM City Iloilo will once again celebrate Earth Hour at SM Southpoint with a program which will start as early as 5:30 in the afternoon.

This year’s event focuses on sustainable efforts and partnerships, that contribute to the well-being of the community in particular and the environment in general.

ALIMA COMMUNITY . This award-winning, artist-led enterprise based in Iloilo invests on “immersive collaborations through slow, enduring, and sustainable approaches and strategies.” Partnering with Ilonggo women artists, Alima Community currently has three brands under their belt, namely: Rofil, referring to jewelry made of wild vine and endemic seeds from Barotac Viejo; Kataw, accessories from beach trash and sea debris from San Joaquin; and Himbon, up-cycled nostalgic totes from San Joaquin. Alima also offers creative workshops and programs under The Nest Program, which is aimed at instilling the idea of “art for the self [as equal to] art for society” for attendees and trainees.

ARTIVISM. Deeply inspired by the textural stories of the streets and the impact of public art, Artivism came to be. Initiated by Alima Community founders in 2017, British Council of the Philippines offered a collaboration which paved the way to one of the most-attended art event in Iloilo. After a massive reception for the first event which involved 50 artists from various fields, Artivism has been brought much closer to the local communities with the aim of spreading social awareness. Artivism aspires to sustain the energy of oneness - that art does not exclude anyone - in education, in vision. A wall mural will be initiated by the group at the premises of SM Southpoint.

The Earth hour celebration will start with live acoustic performances to be followed by the showing of the Earth Hour and Global videos.

The West Visayas State University and Sun Yat Sen Highschool will prepare for the Connect to Earth formation and drum up the celebration, respectively, before the lights-off at 8:30pm, wherein the countdown will be led by no less than Iloilo City Mayor Jose Espinosa III together with mall representatives and Alima Community.

The PCD School of Performing Arts and the UPV Choristers will keep the night alive with their musical performances. A Taekwondo demonstration will also be an attraction courtesy of City Sports.

SM City Iloilo continues to support the celebration since the launch of the first-ever Earth Hour in Iloilo, as a venue of this very important undertaking for mother earth, together with public and private groups, civil society organizations and other partners who pledge for a better environment for all.

The mall emphasizes its support with the concerned agencies like the Department of Environment and Natural Resources 6, who have been a partner of the mall in various advocacies, in keeping with the initiatives that promote sustainable care for the environment.

For inquiries on how you and your group can join the Earth Hour celebration in SM City Iloilo, you can visit the official Facebook page of the mall or call (033) 3209609 and request to be connected to the Marketing Department.

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