BackJoy now in Iloilo City

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Are you suffering from back pains due to prolonged sitting? The relief is now available as BackJoy, the posture authority brand from US, brings its innovative product line to Iloilo!



Brand manager Donna Chavez met with members of Iloilo media and bloggers to introduce the company's posture products, particularly the flagship sitting device BackJoy SitSmart.

BackJoy SitSmart is a preventative everyday seat enhancement that helps consumers sit more comfortably and correctly, improving posture, strengthening core muscles and avoiding life-limiting back problems. BackJoy’s SitSmart is designed with patented Active Stabilization™ Technology that automatically tilts, cups and floats the pelvis upright so you can find your most balanced and comfortable posture.

The product allows you to sit dynamically, automatically adapting to movements, to provide constant strain-free comfort and optimal posture. BackJoy’s SitSmart is constructed with a long-lasting, durable material that allows the device to retain its shape after long-term use, and work on any surface—soft or hard.

Aside from SitSmart, BackJoy also has StandRight Flips, Bliss and Zen shoes; SleepSound Standard, Travel and In-Flight pillows; and Posture Gears such as Kneeler and StressRoller.



BackJoy’s mission is to change the way the world sits, stands and sleeps. Leveraging what experts (and moms) across the globe have known for years – that better posture prevents back pain and promotes general health and wellbeing – the company creates and distributes innovative product solutions that improve consumers’ posture so they can achieve more from life.



Founded in 2005, BackJoy was recognized as No. 51 on the Inc. 500 “Fastest-Growing Company” list in 2010 and was selected by the Los Angeles Business Journal as the No. 1 “Fastest-Growing Private Company for 2010.”

In Iloilo, BackJoy products are available at upper ground floor, new expansion wing of SM City Iloilo.

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